LG003
I know someone who
knows someone who knows Kevin Roberts quite well by Nestor Notabilis
With an Explanation and
Historical Introduction by Richard Meros
Not in Stock
After a chance
encounter with Meros on the banks of Christchurch's Avon River,
Notabilis embarked on a pilgrimage to meet Kevin Roberts (the
worldwide CEO of advertising agency Saatchi and Saatchi and author of
the branding bible Lovemarks) in the hope of learning the
secrets of success through the wily means of marketing.
Complete with a
Kierkegaardian reading of Lovemarks, discussions on anti-Christchurch
sentiments and colourful digressions on such luminaries as Robert
Rakete and Kevin Costner, I know someone who knows someone who knows
Kevin Roberts quite well displays Notabilis' whimsical wit and charm
as he attempts to traverse the three degrees of separation which keep
him from marketing guru Kevin Roberts.
Lawrence and Gibson are
proud to introduce Nestor Notabilis and his debut book I know someone
who knows someone who knows Kevin Roberts quite well to the stables
of the Lawrence and Gibson publishing collective.
